Services
Marketing Consulting Digital Marketing Branding & Events Website Development AEO & GEO Optimization
About Case Studies Approach Insights Contact Book a consulting call
Case Studies

Work that moved the needle.

Selected engagements from our work across markets — the real ones with real numbers, and a few illustrative accounts for categories where we can't share client details.

Client engagements

Real results.

Organic traffic — 4 months
Industrial Equipment Phoenix, USA

Tripling organic traffic for an industrial equipment brand in four months

The Challenge

The client had a dated website that wasn't generating meaningful inbound leads. Their digital presence didn't reflect their actual market position and they were essentially invisible in organic search for their core category.

Our Approach

We led a complete website revamp, rebuilt their content architecture around buyer intent, and established a thought leadership programme targeting the specific queries their decision-makers were actually searching.

The Result

Organic traffic grew 3× in four months. Inbound lead generation doubled within three months of launch — driven by content and an updated site structure rather than paid spend.

Related reading: Digital marketing in 2027 ↗ · SEO in 2027 ↗

25
AI keyword phrases — all major engines
Real Estate Australia

Getting a real estate brand cited across 25 AI keyword phrases on every major engine

The Challenge

The client's website had no visibility when buyers and investors asked AI assistants questions in their property category. Standard SEO had been done, but AEO and GEO hadn't been considered at all.

Our Approach

We ran a full SEO and AEO/GEO audit, mapped the 25 priority keyword phrases their buyers were asking across ChatGPT, Gemini and Perplexity, then restructured content and built authority signals specifically for AI-search extractability.

The Result

The client now appears as a cited source across all three major AI engines for the target set of 25 keyword phrases — from zero presence at the start of the engagement.

Related reading: What GEO actually means ↗ · How AI engines choose what to cite ↗

5
Projects marketed in 12 months
Real Estate Uttarakhand, India

Building a real estate brand from zero and marketing five projects in a year

The Challenge

A real estate builder entering the market had no brand, no digital presence, and no existing audience. Everything — identity, website, content, channels — needed to be built before any project could be marketed.

Our Approach

We led the complete brand launch: identity development, full website build, digital channel setup, and project-by-project launch campaigns. Each project marketing was built on the brand infrastructure established from day one.

The Result

Five projects successfully marketed within twelve months of the brand launch, with each successive project benefiting from the audience and credibility built by the ones before it.

Related reading: Marketing for real estate developers ↗

Illustrative accounts

More representative work.

Composite accounts built from the shape of real engagements — specific client details withheld. Ask us directly for references relevant to your situation.

Qualified pipeline — 6 months
FinTech Middle East

Building AI-search visibility for a FinTech platform entering a new region

The Challenge

Expanding into a new regulatory market, the platform had no presence when compliance-conscious buyers asked AI assistants about vetted providers in the category.

Our Approach

We audited existing content for extractability, rebuilt key trust and compliance pages around clear, citable claims, and built third-party corroboration through structured data and press coverage.

The Result

Within the engagement, the brand began appearing as a cited source for category-defining queries across major AI assistants — visibility it previously had zero share of.

Related reading: Digital marketing for FinTech brands ↗

Inbound from both audiences
EdTech North America

Untangling a dual-audience campaign for an EdTech platform

The Challenge

Campaigns built to speak to both institutional buyers and individual learners at once were underperforming with both audiences — one message can't do two jobs.

Our Approach

We split the strategy into two distinct tracks — outcome-driven content and RFP-ready materials for institutions, and low-friction trial messaging for individual learners — run as coordinated but separate motions.

The Result

Both segments saw a clearer path from first touch to qualified lead, without either audience's messaging diluting the other's.

Related reading: Digital marketing for EdTech brands ↗

Conversion after CRO rebuild
Retail / eCommerce Europe

Rebuilding a storefront that was losing customers to friction, not competition

The Challenge

An established retail brand's online store was technically outdated and slow — losing sales to friction rather than genuine competitive pressure from better products.

Our Approach

We rebuilt the storefront with performance and conversion as first-class requirements, restructured the checkout flow, and ran ongoing CRO testing post-launch.

The Result

The rebuilt storefront removed the friction points that were previously costing completed purchases, with conversion improving as a direct result of the technical and UX rework.

Related reading: Content marketing in 2027 ↗

Keep reading

Insights connected to this work

Want results like these for your brand?

Tell us where you're headed. We'll tell you what it takes to get there.