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ChatGPT Ads

Get in front of buyers while they're still deciding.

We plan, build and manage ChatGPT ad campaigns end to end, creative that fits the format, targeting that works without demographic data, run by a team that's already tracking how this platform actually behaves.

Why now

A new channel, moving faster than most.

$1B+
Annualized run rate
Reached in under 200 days after launch
$2–$8
Cost per click
Reported range, varies by category
$0
Minimum spend
For US self-serve advertisers, since May 2026
6
Countries live
US, UK, Mexico, Brazil, Japan, South Korea
What's included

Everything from strategy to the auction itself.

01

Account setup & access

Self-serve Ads Manager configuration, or coordination through an agency partner for larger budgets.

02

Targeting strategy

Context, geography, platform and custom audience targeting built around what the format actually supports, not what a Google or Meta plan assumes.

03

Creative & copy

Headlines, descriptions and imagery written for a conversational format, not repurposed from a search or social campaign.

04

Budget & bid management

Ongoing bid and budget adjustments based on real auction performance, not a set-and-forget campaign.

05

Organic AI visibility audit

Making sure your brand shows up credibly in AI-generated answers before paid spend has to do all the work. See our dedicated AEO/GEO service ↗

06

Reporting & optimization

Clear performance reporting and iterative testing, since the platform and its measurement tools are both still maturing.

Why Growthnatics

Not a repurposed Google Ads playbook.

Built for the format

Built for the format

Not adapted from Google or Meta

We write and test creative made for a 50-character headline and a conversational context, not copy that already won somewhere else and got repurposed.

How we work

From audit to optimized campaign.

Five steps, not a one-off launch, since the platform and its measurement tools are both still moving.

01

Visibility audit

We check how your brand currently shows up in AI-generated answers, since paid placement performs better next to an answer that already treats you as credible.

02

Targeting & budget strategy

We build a targeting plan around what the format actually supports, context, geography, platform and custom audiences, and set a realistic test budget.

03

Creative development

Headlines, descriptions and imagery written fresh for the format's character limits and conversational tone, not repurposed from another platform.

04

Launch

Campaign goes live through self-serve or an agency partner, whichever fits your budget and internal bandwidth better.

05

Optimize & report

Ongoing bid, budget and creative adjustments based on real auction performance, with clear reporting on what's actually measurable today.

FAQ

Common questions

Do we need a minimum budget to advertise on ChatGPT?

No. Self-serve access through OpenAI's Ads Manager Beta removed the minimum spend requirement for US advertisers in May 2026. Larger budgets may still get routed through an agency partner, but that's a choice, not a requirement.

How do you approach a new ChatGPT ads engagement?

We audit how your brand currently shows up in AI-generated answers first, since paid placement performs better next to an answer that already treats your brand as credible. That audit shapes the creative and targeting strategy that follows.

Do you just repurpose our existing Google or Meta ad copy?

No. Ad copy written for a search auction or a social feed is written for a different context. We write fresh, conversational creative built for the format's character limits and how it actually gets shown.

How mature is measurement and reporting on this platform?

It's still maturing, and we're upfront about that. We report what's actually measurable today rather than promising Google-level attribution on a platform that launched ads in February 2026.

Learn more

Everything we've learned about ChatGPT ads so far.

Explore more

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Ready to test a channel your competitors haven't figured out yet?

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